Who we are

On our leading marketplace, we integrate and drive sales of high quality used cars and value-added services of our partners. We are a trusted partner for all the players interested in digitalising their customer acquisition related to the automotive industry, including OEMs, dealership, finance and insurance providers. 

We follow a customer-centric approach and offer a holistic car buying experience on our digital platform with fully integrated financing and insurance offers from our strategic partners. Our fast-paced, highly ambitious and entrepreneurial culture, a perfect blend of start-up and corporate, hands our partners and investors a unique strategic advantage to digitalize their automotive sales and services. 

Being data-driven and focused on customer orientation is at the heart of everything we do.

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Our Success Journey


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VWFS starts as the founding shareholder

Volkswagen Financial Services (VWFS) sought to build an online used car marketplace that would access existing and new customer segments, generate deep market insights, and lay the foundation for expansion into new mobility services

About heycar on VWFS site

heycar begins from Germany

Incubation, for VWFS’ concept and business case for an online used-car marketplace, took place between March and October, and in October the heycar product was then commercialized and defined for the German market

Visit heycar Germany

Mercedes-Benz joins as an investor

Mercedes-Benz, through its Financial Services division, becomes a partner and investor in heycar, following a successful launch in Germany by Volkswagen Financial Services in October 2017

About heycar on Mercedes-Benz site

heycar UK launch

In the second half of 2019, heycar Group launched the platform in the UK. The foundational elements were replicated within the context of local market leaders, and the distinctive pricing structure of the country’s used-car market was established

Visit heycar UK

Volkswagen AG as new investor for heycar

Volkswagen Financial Services won Volkswagen AG as a new partner and investor for heycar. The participation of Volkswagen underlines the strategic importance of the business model and its further potential

heycar - Volkswagen Announcement

heycar Spain launch

The heycar Group took insights from Germany and the UK and underwent another incubation and commercialization through an international, one platform approach. The heycar team in Spain then took over for further execution, in late 2020

Visit heycar Spain

Allianz joins as an investor

Allianz joins heycar in July. The cooperation provides a strong basis for the development and integration of new insurance products. It further helps us simplify the customer journey and promise our customers a one-stop-shop convenience when purchasing used cars through heycar platforms

About heycar on Allianz site

Renault Group & RCI Bank and Services acquire stakes at heycar Group

heycar Group gained investor and strategic partner with the Renault Group and its subsidiary RCI Bank and Services in September. The cooperation expands the portfolio offered to its customers in the existing markets of heycar

heycar - Renault Group Announcement

heycar e-commerce Pilot in the Netherlands

In the Dutch market, we test the scalability of an e-commerce model, as a basis for future upcoming markets

Visit heycar Netherlands

heycar France launch

Before the end of the year, France became the 4th market for the multi-brand platform heycar with the promise of one-stop-shop online experience that includes fully integrated product offerings such as financing, leasing, insurance and other value-added services

Visit heycar France

More about us

Since the beginning of our journey in 2017, heycar has successfully managed to build a strong and reliable brand in active markets. By integrating new insurance products, in addition to financing offers, we guarantee a one-stop-shop convenience to simplify the online buying journey of used cars and services for our customers. We follow a multi-brand approach to offer our customers a wide array of high quality used cars to choose from. 

heycar Group is the umbrella organisation that lays the strategic direction for all heycar companies which, as of today, are Germany, UK, Spain, France and an e-commerce pilot in the Netherlands. Our shareholders are Volkswagen Financial Services AG, Volkswagen AG, Mercedes-Benz Mobility, Allianz, and Renault Group and its subsidiary Mobilize Financial Services. The heycar headquarter is in Berlin and the Group management consists of Florian Schlieper as the CEO, with Oscar Bülow as the CFO.


Our Vision

"We aim to create a world where the way we buy and enjoy cars works for everyone" 

As an automotive organisation, our ambition is to digitalise the automotive sales process with explicit focus on vehicle, dealer and service quality and, in doing so, changing the way customers find and buy their next car

How we achieve our vision 

High trust through focus on quality: We only offer high-quality used cars with a promise that all our cars have a warranty and are from carefully selected dealers. The cars have less than 150K km on the clock and are under 8 years old, meaning that customers can drive away with peace of mind.

A simple & transparent online journey: On heycar’s easy-to-navigate platform, our customers quickly find their dream car. We offer easy contact with dealers or end to end online purchase options, with home delivery (for selected markets).

Flexible purchase option - online and/or offline: The customer has the flexibility to purchase either at the local dealership or directly online, according to their personal preference.

A reliable partner for brands to sell their cars and services online: Together with our partners, we offer a complete one-stop-shopping experience by integrating add-on options, like financing, leasing, warranty and insurance, bringing it all together into one comprehensive package.

Group Leadership


Florian Schlieper CEOLinkedIn - Florian Schlieper  CEO

Florian brings extensive experience as a Managing Director with a proven track-record in building and managing international fast-growing digital platforms and delivering digital business transformation. More than 15 years of in-depth knowledge related to company building, growth partnerships, and merger & acquisitions in the automotive and mobility services industry.     

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Oscar Bülow CFOLinkedIn - Oscar Bülow  CFO

Oscar is an experienced Managing Director and CFO from the Automotive Finance sector with broad knowledge in the fields of business controlling, accounting, risk management, treasury & investor relations such as M&A and with a wide experience of international business from more than 12 years abroad in different countries around the world.

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